PERSONA GUIDE
Franchise merch between centre and unit
In franchising, merch is part of the system: the centre sets the rules, the unit consumes — cost allocation is the crux.
Hungarian market backdrop
The central brand book is the law: units may order only from the approved list. Most Hungarian B2B merchandise projects start from a written brief, and teams that fix product, quantity and deadline data early avoid most re-quote cycles.
EU-funded programmes need procurement documentation that survives an audit years later, so traceability is part of the deliverable, not an optional extra. The unified list — uniform shirts, caps, tool kits — refreshes annually with a centre-appointed supplier.
Recommended product set
The opening pack ships as part of fit-out, merch listed as its own line item. Welcome packs most often combine a mug, a bottle and a notebook in the 8,000-18,000 HUF band before VAT.
Umbrellas, power banks and wireless chargers sit in the premium client-gift tier, where CE documentation is mandatory. Packaging is part of the gift: a branded box lifts the hand-over moment but adds a real cost line of its own.
Price bands and MOQ
Replenishment runs quarterly: the centre aggregates unit demand into one production wave. A composed welcome pack lands between 8,000 and 18,000 HUF + VAT depending on contents and packaging.
Standard lead time is four to six weeks after proof approval; ready-stock ships within one to two weeks. Invoicing can be issued in HUF, EUR or USD; payment terms follow the contract, not the delivery note.
Shipping and venues
Local needs get a 10-20% margin inside central approval. Office deliveries should carry the company name, the floor and the recipient on the label — building security often checks all three.
Finalise the recipient list only after proof approval, because a changed list ripples back into the packing plan. Stock transfers between units are coordinated centrally; the system carries the freight.
Independent supplier. Corp-Merch.HU is an independent coordinator of branded-merch production and delivery for Hungarian B2B buyers. We are not a partner, sponsor or official supplier of any venue, event, manufacturer or brand named on this page; names appear as context only and remain the property of their owners. Figures are indicative planning ranges in HUF excluding the 27% VAT unless stated otherwise; confirm every programme against a written brief before ordering.
Frequently asked questions
Which merchandise works best for a franchise owner?
For a franchise owner, the reliable core is branded textiles, drinkware and welcome items, typically 5,000-18,000 HUF + VAT per pack; the brief fixes the exact mix.
How long does a programme launched by a franchise owner take?
Four to six weeks after proof approval, or one to two weeks with ready-stock contents; plan six to eight weeks in the September-December peak.
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