Playbooks

Playbooks

Working playbooks for corporate merch procurement, events, sustainability and distribution.

Which playbook fits the situation

Eleven playbooks, each written for a moment that has already gone wrong somewhere else: a deadline that moved, a campaign that outgrew its stock, a rebrand that changed the logo three weeks before handover.

They are written to be read in order. Each page opens with the trigger, then the timeline in weeks, then the decision points where money is committed, so a team can see the whole cost of a mistake before making it.

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